johnny-walker-logoJohnnie Walker Blended Scotch Whisky

 

Their Story

Originally known as Walker’s Kilmarnock Whisky, the Johnnie Walker brand is a legacy left by John “Jonnie” Walker after he started to sell whisky in his grocer’s shop in Ayrshire, Scotland. The brand became popular, but after Walker’s death in 1857 it was his son Alexander Walker and grandson Alexander Walker who were largely responsible for establishing the whisky as a successful brand. Under John Walker, whisky sales represented eight percent of the firm’s income; by the time Alexander was ready to pass on the company to his own sons, that figure had increased to between 90 and 95 percent.

Alexander Walker introduced the iconic square bottle in 1860. This meant more bottles fitting the same space and resulted in fewer broken bottles.

From 1906 to 1909, John’s grandsons George and Alexander II expanded the line and introduced the color names. In 1908, when James Stevenson was the Managing Director, there was a re-branding of sorts. The whisky was renamed from Walker’s Kilmarnock Whiskies to Johnnie Walker Whisky. In addition, the slogan, “Born 1820—Still going Strong!” was created, along with the Striding Man logo, a figure used in their advertisements to this day, created by illustrator Tom Browne, in honor of the founder, and given the same name.

Today, Johnnie Walker is the biggest whisky brand in the world.